The JoJo Maman Bébé Treasure Trove

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I can (just about) remember the days when I would walk past JoJo Maman Bébé and roll my eyes. JoJo was only on my radar as that-posh-baby-shop-where-Kate-Middleton-shops. Who on earth would pay so much money for BABY clothes?! Don’t they just throw up on everything?!

Yes old me, they do. And I am that person who will spend £££ on baby clothes – or the person who wants the clothes at a fraction of the price. My love of JoJo started when L was bought a gorgeous embroidered duck sleepsuit. Although it was Tiny Baby size, it still swamped my little 4lb baby on the day he left hospital. Once I was brave enough to take L into town, I’d wander around JoJo and admire the range. I couldn’t imagine L ever fitting into newborn sleepsuits, but I knew it would be ridiculous to splash out on more Tiny Baby outfits.

So I continued to admire and somehow ended up on the JoJo Maman Bébé New and Preloved Buy & Sell Facebook group. My admiration turned to obsession. I needed some breton stripes and cute dunagrees in our life asap. The JoJo New and Preloved group has over 25,000 members – it is dangerously easy to get swept up in the craze! Once L finally grew out of his 0-3 clothes, I began to fill his wardrobe with classic JoJo pieces. But one day something incredible caught my eye…there is a JoJo Maman Bebe outlet. IN NEWPORT!

The outlet is absolutely incredible. Well, for non-JoJo obsessives, it is a small hut on an industrial estate selling reasonably priced children’s clothes and accessories. For die-hard fans, it’s the adult version of an Easter egg hunt (sadly minus the sugar rush). The JoJo outlet stocks seconds (items with small defects – sometimes simply missing packaging or a small mark), old stock, samples and clothes that are still in stores…yes, some of the items outlet status is simply a mystery! Prices can range from anything to 30-70% of RRP. The range of stock varies from week to week, but as a general rule they are usually well-stocked with:

  • Maternity and nursing clothing
  • Clothing in smaller sizes (newborn/0-3/3-6)
  • Toys and gifts

The outlet can stock anything in the JoJo range. My favourite finds include a Sleepyhead Deluxe in perfect condition, wooden London themed toys minus their packaging, a Spotted in Ireland t-shirt for my friend’s baby and a teeny L-sized wooden walker.

To give an idea of typical prices, I’ve dug out the following from my stash for reference (all without defects):

Members of the JoJo Preloved Group have admired the bargains that local mums have picked up at the outlet and posts asking for advice on a trip to the outlet keep appearing. So to save my fingers from repeatedly typing recommendations and to thank the lovely ladies for introducing us to JoJo, here are my tips on making a day (or weekend!) out of visiting the outlet.

The treasure trove: The outlet address is Oxwich Road, NP19 4PU, Newport. The sale store is located next to the JoJo Maman Bébé factory (photo available on the JoJo website). There are several parking spaces outside the store and plenty of room in the overflow/staff car park. The store has a fold-down changing station but customers are also welcome to use the toilets in head office (with baby changing facilities).

Bargain hunting: If you have any room left in the boot after a trip to JoJo, there are other outlet stores in neighbouring industrial estates.

Newport (Spytty) Retail Park is a typical out-of-town complex with high-street brands including H&M, River Island, Next, M&S and New Look. A Gap Outlet (NP19 4QQ) is also located alongside the normal stores. Spytty also has a huge Tesco Extra and several chain restaurants (Nando’s, Pizza Express, Frankie & Benny’s etc). But my favourite shop in Spytty is the incredible Matalan Clearance store (NP19 4TX), located behind the main retail park. So. Many. Bargains! Prices are generally around 50% off RRP but there are random special offers. A few months ago the store had all bikinis for 25p a piece (!) and yesterday they were offering 50% off lingerie – which was already reduced. I bought 4 bras and matching knickers for under £10. Amazing! The store has a Facebook page which is updated with special offers.

Maesglas Industrial Estate (five minutes in the opposite direction from JoJo, or ten minutes from Spytty) has a number of stores, with a Next Clearance store at Mendalgief Retail Park (NP20 2NS).  Mendalgief also has branches of Argos, Smyths Toys and TK Maxx, with discount retailers Home Bargains, B&M Bargains and a Lidl across the road.

Mainstream (boring) shopping: The nearest shopping centre is Friars Walk in Newport. It has cheap parking, a great range of restaurants and most high-street shops. If you fancy more variety, St David’s 2 in Cardiff has all the big names and some *luxury* shops. And a pretty huge Primark too.

Keeping the kids happy: I can’t vouch for any of these places but places to keep babies and children entertained near the outlet include a walk around Tredegar House, exploring Newport Wetlands and soft play at Funky Monkeys (nearest to JoJo), Childsplay Cafe or Crazy Club.

And the friend or partner you’ve dragged along: Just go to the Celtic Manor. You will not regret it – an amazing resort right off the M4. Have a spa day, play a round of golf…or copy me and just have a cuppa in the bar. The Celtic Manor Resort is an incredible hotel and you can spend a good few hours simply exploring its grounds. The hotel often has good value deals for overnight accomodation – and check out the sister hotels The Manor House Hotel and Coldra Court Hotel for even better deals.

So whether you’re local or not-so-local and desperately trying to justify a trip to the outlet – enjoy! But leave some bargains for me please!

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